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Marketing - Advanced Marketing Analytics

  • Overview
  • Careers
  • New Freshmen
  • New Transfer
  • Illinois State Students

The Marketing faculty have designed the Advanced Marketing Analytics (AMA) sequence to allow Marketing majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. The use of analytics is expected to grow rapidly. Students complete three required courses in Business Analytics or Business Intelligence and Introduction to Marketing Analytics and Advanced Marketing Analytics. Students also complete three electives in areas such as Brand Management & Analytics, Sales Forecasting, and others.

Why Study Marketing - Advanced Marketing Analytics?

Companies will need employees who understand data that is available to them. A study from McKinsey & Co. found that by 2018, the United States will face a shortage of 1.5 million managers who can use data to shape business decisions. This sequence will provide skill development, introduction and use of contemporary analytical tools, and context that will be useful for future workers to manage effectively.

Related Majors

Related Skills

  • Strong communication skills
  • Critical thinking
  • Strong research skills
  • Excellent writing skills
  • Ability to administer staff
  • Good problem solver
  • Flexible and adaptive to new ideas

Related Fields


  • Industrial Sales
  • Consumer Product Sales
  • Financial Services Sales
  • Services Sales
  • Advertising Sales


  • Profit and nonprofit organizations
  • Product and service organizations
  • Manufacturers
  • Financial companies
  • Insurance companies
  • Print and electronic media
  • Consulting firms


  • Obtain experience through internships or sales jobs.
  • Must be highly motivated and well organized.
  • Proven leadership abilities are desirable.
  • Develop a strong commitment to customer satisfaction.
  • Must work well under pressure and be comfortable in a competitive environment.

Customer Relations

  • Customer Service


Businesses providing products or services to the public or to other organizations.


  • Develop problem solving skills, self-confidence, assertiveness, empathy, and stamina.



  • Government organizations
  • Large companies
  • Educational institutions
  • Hospitals


  • Supplement program with courses in logistics and purchasing.


  • Buying
  • Store Management


  • Department stores
  • Specialty stores
  • Discount stores
  • Super retailers


  • Present a consistent, pleasant, and service-oriented image to customers.
  • Develop leadership ability and customer service skills.
  • Demonstrate ability to work well under stressful conditions and as part of a team.
  • Gain knowledge of the process of merchandise flow, an overview of signing, pricing, and presentation, and the ability to plan, organize, and lead.
  • Develop ability to communicate in a concise manner.
  • Be prepared to start as a trainee before advancing to other positions.


  • Commercial Lending
  • Branch Management
  • Operations


  • Commercial bank
  • Credit unions
  • Savings and loan associations
  • Savings banks


  • MBA required for most positions related to investment banking.

Brand Management


  • Consumer goods
  • Some service providers
  • Some industrial goods


  • Obtain a broad background in advertising, research, consumer behavior, and strategy.
  • Plan on pursuing an MBA for most brand management, consulting, and research opportunities.

Other Professions

Advertising Account Executive
• Advertising Copywriter
• Advertising Production Manager
• Advertising Traffic Coordinator
• Artist Manager
• Business Marketer
• Circulation Manager
• Consultant
• Consumer Affairs Director
• Direct Mail Specialist
• Director – Research and Development
• Director of Marketing
• Distribution Management
• Fund Raiser
• Import – Export agent
• Lobbyist
• Management Trainee
• Market Research Analyst
• Market Research Interviewer
• Media Buyer
• Media Time Sales Representative
• Merchandise Manager
• On-Line Marketer
• Outplacement Specialist
• Pharmaceutical Sales Representative
• Photographer
• Purchasing Agent
• Retail Store Manager
• Sales Manager
• Sales Promoter
• Sales Representative
• Technical Communicator
• Writer/Author

Career Advising

Name Office Email Phone
Mark Fauble  110 Student Services Building  (309) 438-5825 

Internship Coordinator

Name Office Email Phone
Gary Hunter  SFHB 332  (309) 438-7561 
Rodger Singley  SFHB 228  (309) 438-5184 

Applying to Illinois State

Illinois State's preferred filing period for freshman students for the fall semester is September 1-November 15. Applying early is encouraged, as the University must limit enrollment due to space at the University and in specific majors/programs. Visit the Office of Admissions to apply today!

Plans of Study and Progress Tracking

This information is based on requirements for the academic year(s) indicated. Students should consult the catalog year they were admitted under for their academic requirements.

Applying to Illinois State

Illinois State's preferred filing period for fall transfer students is September 1-January 15. For the spring semester, the preferred filing period is from April 1-August 1. You are encouraged to apply early in the preferred filing period for best consideration for admission into competitive majors. Visit the Office of Admissions to apply today!

Minimum GPA


Middle 50% GPA

2.75 - 3.37

Required Courses

Students with fewer than 45 hours are evaluated on collegiate coursework and grade point average.

Students with 45-59 hours earned must complete the following courses with a grade of C or better:

  • Financial accounting (ACC 131),
  • Economics—micro and macro (ECO 105),
  • College algebra (MATH 119) and Finite math (MATH 120), or
  • Applied calculus (MAT 121) or calculus I (MATH 145).

Students with 60 or more hours earned must complete those courses listed above, choosing the applied calculus (MAT 121) or calculus I (MAT 145) option, and complete the following additional courses with a grade of C or better:

  • Managerial accounting (ACC 132) and
  • Statistical reasoning (MQM 100).

Recommended Courses

  • Introductory-level business course (BUS 100),
  • Introductory-level English composition (ENG 101),
  • Intermediate-level English composition (ENG 145), and
  • Prove computer competency through completion of one of the following: ACC 167and 168; ITK 150; IAI BUS 902; or by passing competency exams of ACC 189.67 and 189.68

Additional Information

Students are encouraged to get an AA or AS.

Plans of Study and Progress Tracking

Academic Advising

Name Office Email Phone
Ginny Smith  COB 129  (309) 438-8385 

Middle 50% GPA

2.75 - 3.37

Plans of Study and Progress Tracking

Application Period

September 1 through September 30 and February 1 through February 28.

Application Information

Current students can use the Apply to Your Program tool on

Major Requirements

Fewer than 45 earned and in progress hours

Evaluated upon college coursework, GPA, and admissions criteria for incoming freshmen.

45 - 59 earned and in progress hours

Grades of “C” or better in the following courses or their equivalents:

  • ACC 131
  • ECO 105
  • MAT 119 and 120 or 121 or 145.

60 or more earned and in progress hours

Grades of “C” or better in the following courses or their equivalents:

  • ACC 131
  • ACC 132
  • ECO 105
  • MQM 100 or ECO/GEO/POL/PSY 138
  • MAT 121 or 145

The College also requires students to complete in the first semester:

  • BUS 100 with a grade of "C" or better
  • Prove computer competency through completion of one of the following:
    • ACC 167 and 168
    • ITK 150
    • IAI BUS 902
    • by passing competency exams

Academic Advising

Name Office Email Phone
Ginny Smith  COB 129  (309) 438-8385 
2016-08-03T11:23:40.188-05:00 2016