Business Analytics is a minor that will provide students with an opportunity to gain deeper proficiency and comfort with data analysis. The Minor will also provide students with the context for what question(s) should be asked and how best to collect, analyze and present findings from the analysis of data to answer the question(s).
Point of Pride
Students are able to earn a certificate to demonstrate SAS business analytics software skills. Our undergraduate marketing program was first in the world to award this certificate.
Why study Business Analytics?
The use of analytics is expected to grow rapidly. Companies will need employees who understand data that is available to them. A study from McKinsey & Co. found that by 2018, the U.S. will face a shortage of 1.5 million managers who can use data to shape business decisions (WSJ 2011). The Minor in Business Analytics will provide skill development, introduction and use of contemporary analytical tools, and context that will be useful for future workers to manage effectively.
Applications are available in February, June, and September.