2024-2025 Undergraduate Catalog Department of Marketing

The Honors Program seeks to facilitate customized learning for Honors students in their disciplines by offering the opportunity for students to engage in Honors education and to have Honors Learning Experiences in upper division courses. Honors students may choose to focus their Honors Learning in their major and pursue the Honors in the Major designation, which is awarded at graduation. Learn more about Honors in the Major.

Major in Marketing

Career opportunities in marketing are numerous and diverse, including such areas as advertising/promotion, business/industrial marketing, direct marketing, international marketing, marketing research, retailing, professional selling, sales management, transportation, and logistics. The Marketing program is designed to prepare students for entry-level and subsequent leadership positions in this field and related career areas.

Major coursework must be taken for a grade (may not be taken as "Passing/Not passing").

View Marketing Course Requirements

Students in the Marketing major may complete one of the following sequences, and may choose to complete more than one.

Advanced Marketing Analytics Sequence

The Marketing faculty have designed the Advanced Marketing Analytics (AMA) Sequence to allow Marketing Majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. The use of analytics is expected to grow rapidly. Companies will need employees who understand data that is available to them.

View Advanced Marketing Analytics Sequence Course Requirements

Advanced Marketing Analytics Accelerated Sequence

This advanced sequence is an extension of the Advanced Marketing Analytics (AMA) sequence, as it offers high achieving students the opportunity to earn a Master’s degree in Marketing Analytics by taking both graduate and undergraduate courses during their senior year and seamlessly transition into their master’s program for one additional year. Graduate-level Marketing analytics courses during their fourth and fifth year will help the Marketing Analytics 4+1 students be prepared for advanced analytics roles that require a Master’s degree and/or additional relevant experiences fit for managerial positions. The use of analytics has transformed marketing/business decision making to be more data-driven, and technical skills and experiences developed through the accelerated program allows the students to be job ready in an efficient way.

View Advanced Marketing Analytics Accelerated Sequence Course Requirements

Integrated Marketing Communication Sequence

The Integrated Marketing Communication sequence allows students to focus on the coordination of all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing in an effort to provide a consistent message to consumers.

View Integrated Marketing Communication Sequence Course Requirements

Professional Sales Sequence

The Professional Sales sequence exposes students to the latest theories and practice in sales education, research, and the profession. The program incorporates existing personal selling and sales management courses, and offers several specialized classes including: Key Account and Relationship Management, Professional Sales Planning and Analysis, and Advanced Professional Selling and Negotiation.

View Professional Sales Sequence Course Requirements

Minor in Business Analytics

Business Analytics is a minor that will provide students with an opportunity to gain deeper proficiency and comfort with data analysis. The Minor will also provide students with the context for what question(s) should be asked and how best to collect, analyze and present findings from the analysis of data to answer the question(s). No more than 10 hours of coursework may be selected from the student’s first or second major department. Minor coursework must be taken for a grade (may not be taken as "Passing/Not Passing").

27 total hours required (courses requiring prerequisites that have not already been completed will result in an increase in total hours for the minor)

• BIS 271 or IT 244
• IT 150 or Microsoft competency
• MGT 100 
• MKT 190 or MKT 230 
• MKT 232 
• MKT 245

Take 9 credit hours from the following

• ACC 263
• ACC 353
• BIS 366
• BIS 371
• GEO 303
• IT 344
• IT 345
• MKT 310
• MKT 311
• MKT 312
• MKT 339a13
• MKT 345

Notes

• A qualifying internship, with approval by the Marketing Chairperson, may count for up to 3 credit hours toward the minor. 
• At least half (min. of 9 credit hours) for the minor must be distinct from hours toward the student's major within the same department or school.