Majors in the Department of Marketing follow the requirements and standards for all programs in the College of Business:
Majors in the Department of Marketing with superior academic records are invited to apply for admission to the School Honors Program. The program provides an opportunity for a scholastically gifted student to pursue person interests through an independent honors project. Students successfully completing the Honors Program will receive the designation of Honors in Marketing upon graduation. The student’s official academic transcript and diploma will be so noted.
For more information on Honors in Marketing, including admission and retention standards, please visit the Honors website.
Major in Marketing
Career opportunities in marketing are numerous and diverse, including such areas as advertising/promotion, business/industrial marketing, direct marketing, international marketing, marketing research, retailing, professional selling, sales management, transportation, and logistics. The Marketing program is designed to prepare students for entry-level and subsequent leadership positions in this field and related career areas.
Major coursework must be taken for a grade (may not be taken as "Passing/Not passing").
Students in the Marketing major may complete one of the following sequences, and may choose to complete more than one.
Advanced Marketing Analytics Sequence
The Marketing faculty have designed the Advanced Marketing Analytics (AMA) Sequence to allow Marketing Majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. The use of analytics is expected to grow rapidly. Companies will need employees who understand data that is available to them.
Integrated Marketing Communication Sequence
The Integrated Marketing Communication sequence allows students to focus on the coordination of all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing in an effort to provide a consistent message to consumers.
Professional Sales Sequence
The Professional Sales sequence exposes students to the latest theories and practice in sales education, research, and the profession. The program incorporates existing personal selling and sales management courses, and offers several specialized classes including: Key Account and Relationship Management, Professional Sales Planning and Analysis, and Advanced Professional Selling and Negotiation.
Minor in Business Analytics
Business Analytics is a minor that will provide students with an opportunity to gain deeper proficiency and comfort with data analysis. The Minor will also provide students with the context for what question(s) should be asked and how best to collect, analyze and present findings from the analysis of data to answer the question(s). No more than 10 hours of coursework may be selected from the student’s first or second major department. Minor coursework must be taken for a grade (may not be taken as "Passing/Not Passing").
27 total hours required (courses requiring prerequisites that have not already been completed will result in an increase in total hours for the minor)
Take 9 credit hours from the following
- A qualifying internship, with approval by the Marketing Chairperson, may count for up to 3 credit hours toward the minor.
- At least half (min. of 9 credit hours) for the minor must be distinct from hours toward the student's major within the same department or school.