2024-2025 Undergraduate Catalog Sample Plan of Study for Major in Marketing, Integrated Marketing Communication Sequence (B.S.)

Sample Plan of Study

The requirements below pertain to this Undergraduate Catalog year and are intended as a guide for academic planning. Students should consult with their academic advisor to discuss their individual plan of study.

Min. of 120 total credit hours required, including 40 senior level hours (200-300 level)

First Year - Fall Semester (16 credit hours)

ENG 101 or COM 110 (General Education) (3)
BUS 100 (3)
General Education course (3)
General Education course (3)
MAT 120 (General Education) (4)

First Year - Spring Semester (14-16 credit hours)

ENG 101 or COM 110 (General Education) (3)
ECO 101 (3)
MAT 121 (B.S.-SMT) (4)
General Education course (3)
 Microsoft competency: IT 150 (3) or BIS 167 (1)

Second Year - Fall Semester (15 credit hours)

ACC 131 (3)
MGT 100 (General Education) (3)
ECO 102 (3)
General Education course (3)
General Education course (3)

Second Year - Spring Semester (15 credit hours)

ACC 132 (3)
ENG 145a13 (3)
MKT 190 or MKT 230 (3)
General Education course (3)
General Education course (3)

Third Year - Fall Semester (15 credit hours)

FIL 185 (3)
MKT 231 (3)
MGT 220 (3)
General Education course (3)
AMALI course or University-wide elective (3)

Third Year - Spring Semester (15 credit hours)

BIS 270  (3)
FIL 240  (3)
MKT 232 (3)
MKT 233 (3)
University-wide elective (3)

Fourth Year - Fall Semester (15 credit hours)

MGT 227 (3)
MKT 338 (3)
Integrated Marketing Communication major elective (3)
Integrated Marketing Communication major elective (3)
University-wide elective (3)

Fourth Year - Spring Semester (13-15 credit hours)

BUS 285 (0)
MGT 385 (3)
MKT 333 (3)
MKT 331, MKT 332, or MKT 340 (3)
University-wide elective (1-3)
University-wide elective (3)