Marketing - Advanced Marketing Analytics
The Marketing faculty have designed the Advanced Marketing Analytics (AMA) sequence to allow Marketing majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. The use of analytics is expected to grow rapidly. Students complete three required courses in Business Analytics or Business Intelligence and Introduction to Marketing Analytics and Advanced Marketing Analytics. Students also complete three electives in areas such as Brand Management & Analytics, Sales Forecasting, and others.
Point of Pride
Students are able to earn a certificate to demonstrate SAS business analytics software skills. Our undergraduate marketing program was first in the world to award this certificate.
Why study Marketing - Advanced Marketing Analytics?
Companies will need employees who understand data that is available to them. A study from McKinsey & Co. found that by 2018, the United States will face a shortage of 1.5 million managers who can use data to shape business decisions. This sequence will provide skill development, introduction and use of contemporary analytical tools, and context that will be useful for future workers to manage effectively.
Come see campus and meet with campus representatives either in person or virtually. Optional chances to meet with academic department, honors, and financial aid.