Marketing - Advanced Marketing Analytics
The Marketing faculty have designed the Advanced Marketing Analytics (AMA) Sequence to allow Marketing Majors to concentrate their coursework in preparation for marketing roles that may require more analytical skills, such as statistical analysis, data visualization, data cleaning and handling, data mining, predictive analytics, etc. The use of analytics is expected to grow rapidly.
Point of Pride
Students are able to earn a certificate to demonstrate SAS business analytics software skills. Our undergraduate marketing program was first in the world to award this certificate.
Why study Marketing - Advanced Marketing Analytics?
Employers are increasingly seeking analytics-ready workers who can make data-driven decisions. Analytical thinking and innovation, complex problem-solving, critical thinking and analysis, technology design and programming are among the Top 10 skills of 2025 according to LinkedIn. This sequence will provide skill development, introduction and use of contemporary analytical tools, and context that will be userful for future workers to manage effectively.
Come see campus and meet with campus representatives either in person or virtually. Optional chances to meet with academic department, honors, and financial aid.