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Marketing - Advanced Marketing Analytics

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Contact

Career Advising

Mark Fauble
(309) 438-5825
110 Student Services Building

Internship Coordinators

Gary Hunter
(309) 438-7561
SFHB 332

Rodger Singley
(309) 438-5184
SFHB 228

Related Fields

Sales

  • Industrial Sales
  • Consumer Product Sales
  • Financial Services Sales
  • Services Sales
  • Advertising Sales

Employers

  • Profit and nonprofit organizations
  • Product and service organizations
  • Manufacturers
  • Financial companies
  • Insurance companies
  • Print and electronic media
  • Consulting firms

Strategies

  • Obtain experience through internships or sales jobs.
  • Must be highly motivated and well organized.
  • Proven leadership abilities are desirable.
  • Develop a strong commitment to customer satisfaction.
  • Must work well under pressure and be comfortable in a competitive environment.

Customer Relations

  • Customer Service

Employers

Businesses providing products or services to the public or to other organizations.

Strategies

  • Develop problem solving skills, self-confidence, assertiveness, empathy, and stamina.

Purchasing/Procurement

Employers

  • Government organizations
  • Large companies
  • Educational institutions
  • Hospitals

Strategies

  • Supplement program with courses in logistics and purchasing.

Retail

  • Buying
  • Store Management

Employers

  • Department stores
  • Specialty stores
  • Discount stores
  • Super retailers

Strategies

  • Present a consistent, pleasant, and service-oriented image to customers.
  • Develop leadership ability and customer service skills.
  • Demonstrate ability to work well under stressful conditions and as part of a team.
  • Gain knowledge of the process of merchandise flow, an overview of signing, pricing, and presentation, and the ability to plan, organize, and lead.
  • Develop ability to communicate in a concise manner.
  • Be prepared to start as a trainee before advancing to other positions.

Banking

  • Commercial Lending
  • Branch Management
  • Operations

Employers

  • Commercial bank
  • Credit unions
  • Savings and loan associations
  • Savings banks

Strategies

  • MBA required for most positions related to investment banking.

Brand Management

Employers

  • Consumer goods
  • Some service providers
  • Some industrial goods

Strategies

  • Obtain a broad background in advertising, research, consumer behavior, and strategy.
  • Plan on pursuing an MBA for most brand management, consulting, and research opportunities.

Other Professions

Advertising Account Executive
• Advertising Copywriter
• Advertising Production Manager
• Advertising Traffic Coordinator
• Artist Manager
• Business Marketer
• Circulation Manager
• Consultant
• Consumer Affairs Director
• Direct Mail Specialist
• Director – Research and Development
• Director of Marketing
• Distribution Management
• Fund Raiser
• Import – Export agent
• Lobbyist
• Management Trainee
• Market Research Analyst
• Market Research Interviewer
• Media Buyer
• Media Time Sales Representative
• Merchandise Manager
• On-Line Marketer
• Outplacement Specialist
• Pharmaceutical Sales Representative
• Photographer
• Purchasing Agent
• Retail Store Manager
• Sales Manager
• Sales Promoter
• Sales Representative
• Technical Communicator
• Writer/Author

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