Marketing - Integrated Marketing Communication
The Integrated Marketing Communication sequence allows students to focus on the coordination of all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing, in an effort to provide a consistent message to consumers. Students complete three required courses in marketing and two required and three elective courses in integrated marketing communication.
Not only are a significant number of marketing students interested in the IMC fields, the area offers a wide range of professional opportunities, with strong growth projections. The Bureau of Labor Statistics (BLS) predicts 12 percent job growth for marketing managers from 2012 to 2022. The median salary for marketing managers was $127,130 in 2014, according to the BLS.
Point of Pride
The college is one of 24 business schools nationally to have full membership status in the Consortium for Undergraduate International Business Education (CUIBE).
Why study Marketing - Integrated Marketing Communication?
Marketing personnel are concerned with the design, promotion, price and distribution of the product or service and representing. They identify and define marketing promotions that will generate, refine, and create marketing opportunities. The field of marketing is involved in the movement of goods and services from products to final customers.
Come see campus and meet with campus representatives either in person or virtually. Optional chances to meet with academic department, honors, and financial aid.