The basic curriculum is designed to thoroughly acquaint Marketing majors with the broad field of marketing and to allow focused study in narrower subfields, depending upon the students' interests and aptitudes. Students may choose Marketing electives from one or more of the following six career-track concentrations: Advertising/Promotion, Business/Industrial Marketing, Marketing Research, Retailing/Distribution, Selling/Sales Management, and Services Marketing.
Point of Pride
The College of Business ranks among the Best Business Schools in the Midwest, as part of The Princeton Review's 2015 list of the Best 296 Business Schools.
Why study Marketing?
Marketing personnel are concerned with the design, promotion, price and distribution of the products, services, ideas, and experiences. Marketers work to determine what people want, and work with consumers to fulfill those desires. Marketing rewards creative expression, thoughtful analysis, creative thinking, empathy, and understanding.
Come see campus and meet with campus representatives either in person or virtually. Optional chances to meet with academic department, honors, and financial aid.