The basic curriculum is designed to thoroughly acquaint Marketing majors with the broad field of marketing and to allow focused study in narrower subfields, depending upon the students' interests and aptitudes. Students may choose Marketing electives from one or more of the following six career-track concentrations: Advertising/Promotion, Business/Industrial Marketing, Marketing Research, Retailing/Distribution, Selling/Sales Management, and Services Marketing.
Point of Pride
The College of Business ranks among the Best Business Schools in the Midwest, as part of The Princeton Review's 2015 list of the Best 296 Business Schools.
Why study Marketing?
Marketing personnel are concerned with the design, promotion, price and distribution of the product or service and representing. They identify and define marketing promotions that will generate, refine, and create marketing opportunities. The field of marketing is involved in the movement of goods and services from products to final customers.
Applying to Illinois State
Illinois State's preferred filing period for freshman students for the fall semester is September 1-November 15. Applying early is encouraged, as the University must limit enrollment due to space at the University and in specific majors/programs. Visit the Office of Admissions to apply today!