The Mass Media program offers students the opportunity to study the developing communication of the 21st century. This program is designed for students who are interested in studying the theory and practice of the media, especially radio, television, and the internet.
Point of Pride
The School of Communication’s state-of-the-art Social Media Analytics Command Center is the first of its kind in the Midwest. The center is dedicated to studying social media analytics and strategy.
Why study Mass Media?
Mass communication is the process that begins when someone observes what is happening, analyzes and interprets that information and transmits it to an audience through a variety of media. The mass media industry may be roughly divided into six basic areas of endeavor; advertising, public relations, journalism, information, entertainment, and research.
To apply, you must be in good academic standing with a cumulative GPA of 2.0 and above.
Applications are reviewed by a committee of Communication faculty members in each area. The Faculty Selection Committee base their decisions upon the following criteria:
- GPA & grade trends: a typical successful candidate is academically above average
- Quality and accuracy of Goals Essay
- Career goals are consistent with the minor
- Selection decisions will be made approximately three weeks after the deadline. A response will be sent to each student through their ISU email account
If admitted, you should schedule an appointment with your designated academic advisor.
Write a Goals Essay
Length: 2-3 pages, double spaced
Prompt: Provide a vision for your future career and explain how this minor is best equipped to help you get there. Be sure to include information about your major.
Research the minor and provide your finding of:
- Career opportunities in the field
- Necessary skills for success
Connect your goals to your findings. How will this minor help you reach your goals? What can you bring to the minor?
Tips for writing your essay:
- Make sure the minor aligns with your goals
- Discuss your academic performance as a student, including areas where you excel and areas that are challenging
- Explain relevant experiences (internships, RSOs, and COM classes)
- Make a clear connection from minor to career and demonstrate a passion
- Have multiple drafts reviewed (proofread)
- Demonstrate your best writing ability and make sure your essay does not have grammatical, spelling, or punctuation errors
- Keep within the three-page limit
- Do not provide your biography or a lengthy description of the major
Submit Your Application
Choose your desired minor and complete all sections of the online application form. You can only apply for one major, sequence, or minor during each application period.
September 1 – October 1, February 1 – March 1 & May 1 – June 1